SEO consists of many little things. If you already have a large e-commerce store, it might be unrealistic to expect to be able to implement all of these ideas in one go. Start with your best-selling product page, pages that bring you the most value, and pages that have the largest amount of traffic. You can find all of that data in your Google Analytics account.
Cultivating your relationship with Google can bring great results. Consider it a form of free advertising – the more search engine optimized you are, the more often Google will suggest your page to people who are searching for things you offer. Here’s where you can start.
1. Link building for the biggest SEO impact
Link building is the practice of increasing the amount of links from reputable sources pointing to your URL. This is also commonly called a referring link, or backlink.
Out of 1 million Google searches, link building was found to be the #1 factor Google takes into consideration when choosing what results to display. If you were to only focus on one thing to increase your SEO standing, then this would be it.
Quality over quantity
To dissuade trollish behavior and link farming, Google has learned to differentiate between quality links and spammy links. The more reputable the source the link is coming from, the more positive results for SEO will be. Whereas link farming, the practice of spamming any possible internet site with your link, can actually hurt your SEO position. One way to know if you’re posting on a “quality” page is if that page (either in the title, URL, or header) contains keywords that you want to rank on.
2. Avoid duplicate content
Use the Siteliner tool to check to see if you have identical content that repeats itself on your site. If it’s inadvertently duplicated, then you can delete the copy. If it’s done on purpose, then you can reword the content to express the same idea but in different words.
Take Printful’s landing pages for different ecommerce platforms as an example:
3. Optimize images, because Google looks at your pictures too
Image file names
The images on your site are indexed by Google. They play a role in telling the search engine what you have to offer. Not to mention they’ll be more likely to be displayed under the “image” tab. Be sure to accurately name your image files to best results.
Image alt tags
Alt tags can be added to images so that for some reason if your image isn’t able to be displayed (loading issues, internet connection errors, etc.), in the place of your image a small text appears. This plays the role of letting your visitor understand what you wanted to show them, in case your image can’t load.